It's not the absence of fear, it's overcoming it. Sometimes you've got to blast through and have faith.
About This Module
It's so much easier to sell a client who has phoned you than doing outbound marketing! In this module, we will explore some critical marketing methods you should already be doing, as well as some top ways to market the color side of your business.
- Image & Brand
- Sales Funnel & Facebook
Marketing Starts with Credibility...Download Your Logos (right click and save as...)
Marketing is More Than Just Thinking About Color...
I'm going to brainstorm several ways you can market your new color service in the following videos, so keep an open mind, think about your strengths and start marketing...
Get CCE Marketing Checklist
An easy Marketing "To Do" Checklist that lists at least 15 ways you can market your color services!
Get Key Word Spread Sheet
Use these keyword Google stats to pick good terms for your website SEO and each service page terms...
**Moz Local - This company will actually submit your business for you to big local directory listings for a yearly fee, so it might be worth looking into.
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**Porch.com - Very similar to Houzz this website has a lot of traffic and popularity but best of all, it's free!
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Houzz.com - Excellent design resource but more importantly, add yourself as a "professional" and upload your photos! They have a paid program which is a bit pricey but designers in certain metropolitan areas have had great luck with. To see the conversation of how well the program works, go to: http://www.houzz.com/discussions/572719/Pros-and-Cons-of-Houzz-Pro- or this thread: http://www.houzz.com/discussions/810152/Paid-Houzz-program-a-good-value-
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Thumbtack.com - Service Directory to post your business that has become very popular
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AngiesList - Get listed and ask clients to "review" you
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Fixr - Service directory
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Yelp for Business - One of my favorites since it's on every iPad in the US!
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NEW!**HomeTalk.com - Great directory for home information, professionals and blog resource
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**Manta - Highly trafficked small, localized business listing directory
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**Patch - Not in all areas but a highly trafficked, localized community news, events and directory website. I love the idea of blogging locally on design/staging and holding classes on these topics (you can add as an event), as well as putting your business in the directory.
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http://www.homestagingcost.com/advertise.aspx - New directory that is advertising heavily on Google and free to join
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Yahoo Local - If you haven't mapped your business here already
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Bing Search - If you haven't mapped your business already
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Trulia - Find a Pro section, click on "Join the Trulia Directory" on the right hand side
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CraigsList.org - Craig and I go way back from my Internet research days and yes he does wear a pocket protector and looks just like you'd imagine.
- Judy's Book - Submit your business to Judy's Book
- City Search - Submit your business to City Search
- InsiderPages – Submit your business to InsiderPages
- Oodle.com - Post your service ad to your local area for free!
